Laura Mercier uses Coremetrics to improve site search

Share this content:

Laura Mercier Cosmetics and Skincare has increased the number of visitors making a purchase on its site by 40 percent after implementing a Web analytics solution from Coremetrics, a provider of on-demand Web analytics and precision marketing solutions.

Working with its assigned Coremetrics business analyst, an industry expert who works with a specific company to drive ROI, Laura Mercier used data in its online analytics solution to determine that improvements to its on-site search could yield tangible results.

New York-Gurwitch Products, a stand alone, wholly owned subsidiary of Ada, MI-based Alticor Inc., produces, manages and markets Laura Mercier Cosmetics and Skincare. Coremetrics is based in San Mateo, CA.

Coremetrics' business analyst recommended four best practice strategies that would lead to increased revenue, derived from on-site search: adding thumbnail images to on-site search results, increasing clarity of the product description text, eliminating irrelevant results, and optimizing the on-site search algorithms.

Laura Mercier also said it saw a 50 percent increase in overall average order value in the two months after it began using the solution.

In addition, the on-site search improvements paid off in unexpected fashion. Robin McGraw, wife of television psychologist, Dr. Phil, spontaneously announced on air that she wore "Lip Glace" from Laura Mercier. Visitors began searching for the desired product on the Laura Mercier site and sales tripled.

Laura Mercier Cosmetics are available online as well as in over 400 stores in 24 countries. In its 10th year of business, the company has achieved over $120 million in sales.


Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above