Larry Chase's WDFM Now Available Free
"In order to attract more mind share, you sometimes have to give away information you previously sold," Chase said. "Ad revenues from sponsorships of the free WDFM weekly e-mail newsletter allow us to subsidize the free archives and simultaneously increase our sphere of influence," Chase added.
WDFM, started in April 1995, was the first online marketing newsletter. It has been featured in The New York Times, USA Today, Advertising Age, Crain's New York, BottomLine Business and Publishers Weekly, and on CBS, ABC, CNN and National Public Radio.