Lake Group Assumes Management of Smithsonian Files

Share this content:
The Lake Group this month took over management of the Smithsonian magazine file of 1.6 million active subscribers.


The firm also has been named list manager for the more than 150,000 Air & Space subscribers from Smithsonian as well as the more than 2.4 million-name Smithsonian Magazine Enhanced Database.


"While you never want to lose sight of the larger-volume mailers, you also want to maximize the potential of the secondary markets and increase revenue," said Ryan Lake, CEO at The Lake Group, Rye, NY. "Smithsonian is such a large and diverse file that we should be able to do that."


The Smithsonian magazine file is 54 percent female with a median age of 47 and an average income of more than $82,000. Among its subscribers, 75 percent have at least some college, 97 percent are investors, 91 percent travel abroad and 87 percent have made a direct response purchase in the past 12 months.


Selections on the Smithsonian files include geography, gender, recency, source and payment status. The enhanced database also offers age, children's ages, marital status, income, ethnicity, homeowner, lifestyle, mail order buyer and other selects.


In addition to the Smithsonian files, Lake Group gained the Edgar Online Registered Users file of 300,000 users of the Edgar Online business and financial Web sites.


Edgar users are mostly male, and most are financial and management professionals. Selections include telephone number, business address, home address, job title, industry, company size, geography and recency.


Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here