KnowledgeBase Secure-Screen Cleans Up Marketing

Share this content:
KnowledgeBase Marketing is expected to introduce a database product today called Secure-Screen, which cleans mailing lists by removing deceased individuals, prison addresses, incomplete addresses and records that contain vulgarity.


KBM, Chapel Hill, NC, a division of Young & Rubicam, has compiled a database of 35 million records from both proprietary and public sources and will add 1.5 million records each quarter. Secure-Screen also will incorporate the Direct Marketing Association's mail and phone suppression lists and as well as four state phone suppression lists.


Tests of the database eliminated 2 percent of names on catalog lists and between 6 percent and 7 percent of names on insurance lists, said John Roberson, vice president at KBM.


Secure-Screen was developed to combat the growing appearance of vulgarity in e-commerce and electronic product registration and fraudulent orders placed by inmates and to help mailers avoid sending offers that may offend the recipient.


"Goodwill is lost by sending a personalized offer to the dead or to a vulgar name," Roberson said.


KBM is offering a free test of Secure-Screen until Aug. 1.
Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here