KnowledgeBase Secure-Screen Cleans Up Marketing

Share this content:
KnowledgeBase Marketing is expected to introduce a database product today called Secure-Screen, which cleans mailing lists by removing deceased individuals, prison addresses, incomplete addresses and records that contain vulgarity.

KBM, Chapel Hill, NC, a division of Young & Rubicam, has compiled a database of 35 million records from both proprietary and public sources and will add 1.5 million records each quarter. Secure-Screen also will incorporate the Direct Marketing Association's mail and phone suppression lists and as well as four state phone suppression lists.

Tests of the database eliminated 2 percent of names on catalog lists and between 6 percent and 7 percent of names on insurance lists, said John Roberson, vice president at KBM.

Secure-Screen was developed to combat the growing appearance of vulgarity in e-commerce and electronic product registration and fraudulent orders placed by inmates and to help mailers avoid sending offers that may offend the recipient.

"Goodwill is lost by sending a personalized offer to the dead or to a vulgar name," Roberson said.

KBM is offering a free test of Secure-Screen until Aug. 1.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above