KnowledgeBase, Prime Response Partner

Share this content:
Integrated marketing solutions provider KnowledgeBase Marketing, Chapel Hill, NC, and Prime Response, Denver, a campaign management software provider, announced a partnership that will automate one-to-one communications to customer bases of up to tens of millions.


Through the agreement, users will be able to use Prime Vantage, Prime Response's campaign management tool, to access and manage data housed in KnowledgeBase Marketing's DecisionMart, DynamIQS and other data warehouses and repositories.


According to the companies, the partnership will help companies improve their marketing performance through higher levels of automation and customization in their customer relationship management and direct marketing programs.
close

Next Article in Data/Analytics

Sign up to our newsletters



Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above