KnowledgeBase, Prime Response Partner

Share this content:
Integrated marketing solutions provider KnowledgeBase Marketing, Chapel Hill, NC, and Prime Response, Denver, a campaign management software provider, announced a partnership that will automate one-to-one communications to customer bases of up to tens of millions.

Through the agreement, users will be able to use Prime Vantage, Prime Response's campaign management tool, to access and manage data housed in KnowledgeBase Marketing's DecisionMart, DynamIQS and other data warehouses and repositories.

According to the companies, the partnership will help companies improve their marketing performance through higher levels of automation and customization in their customer relationship management and direct marketing programs.

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above