KnowledgeBase Picks AGS for Census Data

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KnowledgeBase Marketing Inc. announced yesterday it selected Applied Geographic Solutions Inc. to provide Census 2003 demographic estimates to its AmeriLINK national consumer database.


AGS will provide KnowledgeBase with current-year and five-year projected demographic data for use in its direct marketing and customer relationship management business through 2005.


AGS, Simi Valley, CA, began its relationship with the firm in 2000 when it provided Census 2000 data to KnowledgeBase.


"We are pleased to incorporate the freshest and most accurate 2003 data from AGS into AmeriLINK so that we can provide our clients with even more data options," Gary Laben, CEO of KnowledgeBase Marketing, said in a statement.


The AmeriLINK database contains more than 200 million individuals.


KnowledgeBase Marketing, Richardson, TX, is a Wunderman company.


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