Knotice, Omniture partner to provide cross-channel platform

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Knotice, Omniture partner to provide cross-channel platform
Knotice, Omniture partner to provide cross-channel platform

Marketing service provider Knotice Ltd. joined Omniture Inc.'s Genesis Network on December 19.


The deal brings Knotice's Concentri platform to Omniture's 2,700 customers, which include Wal-Mart, Gannett, Microsoft, Neiman Marcus and General Motors, in a single dashboard.


“Knotice brings a unique value proposition to Omniture's Genesis Network by being one of the first partners to have a natively designed solution spanning marketing across Web, e-mail and mobile channels,” said Brian Deagan, CEO of Knotice, in a statement.


The Concentri platform lets marketing managers organize and deploy multistage campaigns through e-mail, mobile phone and online. Knotice says that its product helps marketers maintain a consistent brand experience and cut production cycles.


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