Kintera Helps PBS Affiliates Boost Online Subscriptions, Donations

Share this content:
Software company Kintera Inc., San Diego, said yesterday that between 2003 and 2004 it helped PBS affiliates KPBS in San Diego and KERA in Dallas raise their e-mail and newsletter subscription rates.


The Kintera Sphere enterprise software platform helped the stations increase their membership base, which, in turn, boosted online fundraising.


Improvements in operations include:


· KPBS eNewsletter subscribers increased 75 percent from 5,900 to more than 10,000.


· Subscribers to the weekly KERA eNewsletter rose 32 percent from about 29,100 to more than 38,300.


· Improvements in e-mail methods and newsletter design yielded a reduction in unsubscribe rates of 34 percent and 63 percent for KPBS and KERA, respectively.


"With Kintera's tools, KERA has significantly increased the size of the audience we reach with our eNewsletter," said Patricia Lyons, vice president of development at KERA. "Kintera has also provided an effective revenue-generating tool. We're quite optimistic about opportunities for growth in this area."


Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here