Jostens Scraps Direct Mail Marketing to Alumni

Share this content:
Jostens Inc., Minneapolis, MN, the leading provider of graduation-related products such as yearbooks and class rings in addition to reward products for corporations, announced yesterday a change in internal structure, including the elimination of Jostens Direct, its direct mail marketing to college alumni.


It said it will continue to service that market in other ways, but did not offer details.


The company will eliminate 100 full-time employees, primarily those in corporate positions, and plans to look into strategic alternatives, such as partnerships and alliances, for its Recognition segment, a division designed to provide companies with programs to recognize employee service. Jostens also announced yesterday that it has been acquired by a company controlled by Investcorp, a global investment group that has taken over such companies as Tiffany & Co. and Gucci.
Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here