Jostens Scraps Direct Mail Marketing to Alumni

Share this content:
Jostens Inc., Minneapolis, MN, the leading provider of graduation-related products such as yearbooks and class rings in addition to reward products for corporations, announced yesterday a change in internal structure, including the elimination of Jostens Direct, its direct mail marketing to college alumni.


It said it will continue to service that market in other ways, but did not offer details.


The company will eliminate 100 full-time employees, primarily those in corporate positions, and plans to look into strategic alternatives, such as partnerships and alliances, for its Recognition segment, a division designed to provide companies with programs to recognize employee service. Jostens also announced yesterday that it has been acquired by a company controlled by Investcorp, a global investment group that has taken over such companies as Tiffany & Co. and Gucci.
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above