JoS. A. Bank's New Database Handles Multichannel Environment
"With the enhanced database, we will be able to tailor our marketing to the specific purchase behaviors of new and existing customers and present a marketing offer that meets the customers' needs and motivates a purchase," said R. Neal Black, executive vice president, chief merchandise and marketing officer at JoS. A. Bank, Hampstead, MD.
The new database uses Donnelley Marketing's MarketZone Platinum database marketing platform.