JCPenney Unveils RealYou

Share this content:
JCPenney Co., Plano, TX, yesterday launched RealYou, a custom-published women's fashion magazine targeting working women ages 35 to 54 years old. The premiere issue, via Redwood Custom Communications Inc., Toronto, will be distributed next month through direct mail to 4 million customers' homes.


RealYou marks Penney's second foray into custom publishing. The retail and catalog marketer also publishes Noise, a custom-published teen magazine launched last year with a circulation of 3.5 million.
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above