JCPenney Unveils RealYou
RealYou marks Penney's second foray into custom publishing. The retail and catalog marketer also publishes Noise, a custom-published teen magazine launched last year with a circulation of 3.5 million.
A running list of recent surveys seen or sent to DMN
A rundown of what they are, why they matter, and how to build them.
The outdoor apparel and equipment brand uses customer Web behavior to generate tailored recommendations and experiences.