JCPenney Unveils RealYou
RealYou marks Penney's second foray into custom publishing. The retail and catalog marketer also publishes Noise, a custom-published teen magazine launched last year with a circulation of 3.5 million.
Oracle announces DMP enhancements in its marketing cloud to help build audiences around identities
Search engine launches election insight tab
Acquiring major DMP Krux fills a gap in the Salesforce offering