JCPenney Unveils RealYou
RealYou marks Penney's second foray into custom publishing. The retail and catalog marketer also publishes Noise, a custom-published teen magazine launched last year with a circulation of 3.5 million.
DataMentors is a full-service provider of data-as-a-service, data management, business intelligence, and campaign ...
The email intelligence provider launches a data service built on insights derived from two million inboxes.
Both can make a brand hot stuff if marketers use data to steer CX, says one data scientist.
The cross-channel DMP moves its platforms into Microsoft's Azure Marketplace.