JCPenney Unveils RealYou
RealYou marks Penney's second foray into custom publishing. The retail and catalog marketer also publishes Noise, a custom-published teen magazine launched last year with a circulation of 3.5 million.
DataMentors is a full-service provider of data-as-a-service, data management, business intelligence, and campaign ...
Almost all marketers find analytics useful.
Consumers' omnichannel habits make marketing measurement problematic. It's time to rethink what measures matter.
The heck with approvals from IT. Marketers, salespeople, and analysts will soon be able to get their own personal versions of SAP software.