iTenol Product Aims to Improve CRM Implementations

Share this content:
ITenol Inc., a customer relationship management consultancy, yesterday announced a new product designed to increase the odds of success in CRM implementations.


Industry analysts report that about 65 percent of CRM solution implementations fail to meet expectations and that this rate will reach 80 percent by 2003, according to iTenol, Milpitas, CA. However, many of these implementations are doomed even before they begin, iTenol said, because of an inaccurate definition of business requirements and errors in selection of a CRM services vendor.


ITenol said its CRM Solution Acquisition Manager aims to correct these problems. It provides online access to CRM expertise and allows all stakeholders in an organization to participate and collaborate over the Internet in requirements definition and vendor selection.


Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here