Investment Firm to Merge DIMAC, AmeriComm

Share this content:
News Corp., New York, which had been shopping its subsidiary DIMAC Marketing Corp. since December, finally found a buyer this week in the private investment firm McCown De Leeuw and Co.


McCown, New York, had owned DIMAC, St. Louis, from November 1993 through February 1996 before selling it to Heritage Media. DIMAC, a full-service direct marketing company, will be integrated with AmeriComm Holdings Inc. (AHI), Atlanta into a single holding company.


McCown signed purchase agreements of more than $450 million for both companies May 17. McCown had owned a majority interest in AHI and now will own the entire company. AHI, a direct mail products and services provider, had been on a buying spree of its own, purchasing three companies in the last 13 months, including Cardinal Marketing Inc., Fort Lauderdale, in March.


"We remain optimistic about the fundamentals of the direct marketing industry and we recognized an opportunity to reinvest in DIMAC,'' said McCown spokesman James Wu.


Wu acknowledged that the investment firm will pursue further acquisitions of direct marketing companies.


McCown grew DIMAC from an $80 million to $170 million company during its previous ownership and has grown AHI's revenues from $8 million in 1989 to more than $200 million today.
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above