Internet Promotions Package Offered as Free 30-Day Trial

Share this content:
GoodyQuest is offering Web firms a free 30-day trial of its promotions package that gives viewers the chance to win grand prizes of up to $500 as well as lesser-expensive items.


The company offers two different versions of the application, one called GoodyQuest Games and the other Click and Win. GoodyQuest has one firm using the recently launched applications so far, but would not disclose its name.


GoodyQuest Games are online video games that are designed to take up to a few minutes to complete. The games are easy to win, according to the company, and winners are able to click to see if they won a prize after the game has ended.


The games are updated weekly and feature timely contests. Last week, for instance, one client used a football video game to capitalize on Super Bowl week. GoodyQuest, Bel Air, MD, also plans to offer Valentine's Day games early next month.


Game participants can be asked to give their e-mail addresses before playing. The e-mail addresses will be collected upon request of the client, according to GoodyQuest. In addition, participants are able to e-mail the games to their friends, a feature designed to increase site traffic as participants never leave the site after beginning the game.


Click and Win is similar to the offline scratch-and-see promotions that have been used by marketers for years. Viewers are offered an instant-win opportunity where they can click on an ad button to immediately find out if they've won a prize.


GoodyQuest puts up a different grand prize on a weekly basis for both applications. Typical prizes will be items like camcorders, diamond necklaces, color printers and cash. Marketers can determine how many grand prizes can be given away and at what rate.


Promotional items like coffee mugs and mouse pads can serve as secondary give-a-ways that are awarded at higher rates than the grand prizes.


Interested parties can implement the promotions by registering for the applications at www.goodyquest.com.


GoodyQuest then sends 6 lines of html or java code in an e-mail to the site's webmaster, who can clip and paste the application into the site. Implementation can be achieved in less than two hours and marks the end of a company's responsibility for the promotions. GoodyQuest runs the weekly promotions across its network.


The firm also offers tracking of the promotions, as well as design, legal services, rules creation, player data collection and prize fulfillment.


The promotions will appear as private label, said Dave Birk, president of GoodyQuest. He said key benefits for the applications include customer loyalty and site "stickiness."


"It won't create unnecessary traffic comprised of prize-seekers," Birk said. "Our viewpoint is that hordes and hordes of traffic doesn't necessarily help equate into sales or help your business in the long run. What does it matter to a sports (site) if it ends up with a bunch of people who don't even like sports?"


The applications are targeted at small-to-mid-size businesses, and each has a floor price of $395 per year once the 30-day trial expires. After that, they scale in cost according to the amount of hits the promotions receive.
Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here