InterContinental Hotels Picks Cohorts

Share this content:
InterContinental Hotels Group said yesterday it has selected Cohorts to help understand its most important customers and create more relevant marketing communications.

InterContinental owns, operates or franchises 3,300 hotels in 100 countries, including InterContinental Hotels & Resorts, Crowne Plaza Hotels and Resorts, Holiday Inn, Holiday Inn Express and Staybridge Suites.

Cohorts, the household-based segmentation system developed by Looking Glass Inc., Denver, will let IHG better define its most valuable customers by matching purchasing habits, channel behaviors and demographics and lifestyles to individual households.

This effort aims to improve IHG's ability to retain customers and grow lifetime value.

Cohorts lets marketers understand the distinct types of customers they serve, identify multichannel marketing opportunities and create customized communications.


Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above