Integrating CRM With Existing Technology Is Vital, Survey Finds

Share this content:
The single most important factor when evaluating a customer relationship management solution is the ability to integrate with existing technology, according to a CRM survey released yesterday by YOUcentric Inc., Charlotte, NC, a supplier of e-business relationship management software.


More than 250 senior business executives responsible for e-business and CRM answered the survey.


The survey said the second most important factor when evaluating a CRM solution is whether it is tailored to fit a company's exact needs.


The survey also found that:


• Respondents identified the biggest challenges to CRM success as integration to legacy data and low adoption rate by users.


• Forty percent of respondents have seen a solid return on their CRM investments, and 80 percent of respondents have seen moderate to solid ROI. More than 65 percent of respondents also said a proven return on investment will be the most important element of CRM in the future.


• Companies are setting aggressive goals for CRM projects. More than 65 percent of respondents expect CRM to increase sales revenue by more than 10 percent, with 27 percent expecting an increase in sales of more than 20 percent.
Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here