infoUSA to Expand Online Compiled List Offerings

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Database and marketing services firm infoUSA, Omaha, NE, yesterday said it will launch Listbazaar.com, a Web-based venue where mailers will be able to access compiled lists and perform some additional list-processing functions.


The service, which is expected to launch next month, will at first be available only to list brokers and list managers, but the company eventually plans to open the site up to mailers directly. infoUSA already makes its compiled Yellow Pages data available online for list brokers and others, but the new service will aggregate compiled lists from other sources and allow users to perform additional functions online with these lists.


The company will partner will other marketing service providers to allow users to execute direct mail campaigns directly from the Web site.


Meanwhile Dunhill International List Co. Inc., Boca Raton, FL, also is gearing up to begin making its extensive selection of compiled lists available through the Web.


"We have 15 million to 16 million names that we'll be offering online very soon," said founder Bob Dunhill.


He said the company plans to begin offering its lists of vacationers, investors and manufacturers, among others.
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