InfoUSA to Expand Acquired Polk Databases

Share this content:
InfoUSA said yesterday that it plans to expand the Polk City Directories, which it acquired from Equifax on Monday for $6 million.


The Polk City Directories are databases of consumers and small businesses in more than 1,000 U.S. markets. While the directories already contain lifestyle and demographic data, infoUSA will add standard industry codes and credit data. It also will create corresponding CD-ROM directories.


Omaha-based InfoUSA maintains several other directory databases, including business-to-business sales and marketing directories and directories of professionals such as doctors, dentists, entrepreneurs and executives.


With the acquisition of the Polk files, infoUSA also took on 250 people from the Polk sales force. These salespeople will now sell the Polk files as well as other infoUSA products, the company said.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above