*InfoUSA, Polk Quit Negotiations

Share this content:
Database conglomerate InfoUSA, Omaha, NE, is not in negotiations to purchase the R.L. Polk Co., InfoUSA chairman/CEO Vinod Gupta told DM News yesterday, but sources said he had been in discussions to acquire the Southfield, MI, data concern until recently. Polk's asking price might have been too high, the sources indicated. A spokesman for Polk declined to comment, and Gupta declined to discuss the matter further. Rumors have been circulating for years about the possible acquisition of all or part of Polk, a privately owned company that had revenues of $415 million in the fiscal year that ended last March. The company compiles automotive data and supplies products it services for the transportation industry. It also provides direct marketing services and database management and compiles lifestyle and demographic data.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here