InfoUSA Offers to Buy Digital Impact

Share this content:
InfoUSA continued its acquisition spree by announcing yesterday that it offered to buy Digital Impact Inc. for $2 a share. However, Digital Impact's board of directors has not responded to the offer.


The price represents a 38 percent premium over its closing price of $1.45 yesterday.


Hurt by spam, Digital Impact refocused on its integrated agency services last year, including search marketing through its acquisition of search marketing firm Marketleap. Its clients include Marriott, The Gap and Hewlett-Packard. Chairman/CEO William Park co-founded the company in 1997. It has offices in San Mateo, CA; New York and London.


Last month, Digital Impact said it lost $811,000 in its third quarter.


In a statement, infoUSA chairman/CEO Vin Gupta said the merger is necessary to "generate respectable operating margins in a very fragmented industry."


Earlier this month, infoUSA, Omaha, NE, acquired @Once, a retention-based e-mail technology firm, for an undisclosed sum. The company plans to integrate @Once, Portland, OR, with its existing e-mail subsidiary Yesmail, which is based in San Carlos, CA.


InfoUSA bought Yesmail from CMGI Inc. in March 2003, and it made several acquisitions in 2004, including service bureau Triplex Direct Marketing, business data firm OneSource Information Services Inc. and list firm Edith Roman Associates Inc.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above