InfoUSA licenses databases to QuadData Solutions
InfoUSA Inc. signed an agreement to license its business and consumer
databases to QuadData Solutions, a division of Quad/Graphics, a
privately held printer of magazines, catalogs, direct mail and other
West Allis, WI-based QuadData Solutions will integrate infoUSA's databases of
13.5 million businesses and 200 million consumers.
"Quad feels that integrating the marketing list capabilities with
their printing expertise provides a one-stop shop for their clients,"
said Jim DeRouchey, president of database licensing at infoUSA,
Omaha, NE. "This allows Quad to strengthen the relationship with
their customers and it saves their customers time and money."
The infoUSA consumer database contains more than 70
demographic categories available for selection, including age, income
and lifestyle information. Its business database maintains over 35
firmagraphic selects including business category, sales volume and