InfoUSA launches b-to-b database

Share this content:

Yesterday, InfoUSA's services group launched a new business-to-business co-op database at the DMA 07 Conference and Exhibition called LexBase.
Boasting 75 million unduplicated names from more than 1,800 b-to-b mailing lists, LexBase offers customers the ability to perform multichannel campaigns by providing phone numbers in addition to 15 million e-mail addresses.
"Many of our clients are looking to do multichannel campaigns these days," said Stevan Roberts, administrator for Lexbase. For example, b-to-b catalogers are sending out e-mails prior to or after dropping a catalog, getting better results than when they mail the catalog by itself.
LexBase was in development for more than a year. It represents a multimillion dollar investment on behalf of InfoUSA's services group, which is comprised of Edith Roman, Walter Karl and Donnelly Marketing.
The database offers deep penetration into each company's personnel, providing everything from corporate, middle and line management to data processing, HR, sales, marketing and other personnel. Additional attributes include prior history of responding by mail, buying influences, recency, frequency, monetary and other indicators.
Other benefits of the database include free benchmark reports, the ability for customers to choose records without having to contribute to the database, no charge for selects and the ability to license the database for unlimited use.

Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here