InfoUSA in $41.6m Guideline acquisition

Share this content:

Business and consumer database provider infoUSA has acquired Guideline Inc., a single-source provider of custom business and market research and analysis. The transaction value, including the assumption of debt, is $41.6 million.

Founded in 1969 as FIND/SVP Inc., New York-based Guideline services about 1,500 corporations in industries such as pharmaceuticals, financial services and consumer package goods. Guideline offers research methodologies that include on-demand secondary research and in-depth competitive and market intelligence, as well as integrated services that enable clients to make informed decisions to address their critical business needs. For 2006, Guideline reported $46 million in revenue.

Guideline's headquarters will remain in New York and operate independently as part of info USA. Marc Litvinoff, who has been with Guideline since 2004, willbecome the company's CEO.

"This transaction will significantly increase our presence in the marketing research sector," Vin Gupta, chairman/CEO of info USA, said in a statement. "The transaction fits well with our strategic plan to leverage our existing capabilities by offering Guideline's highly complementary research services to our existing market research business."

Under the terms of transaction, infoUSA will pay $1.35 per share of Guideline common stock in cash and an amount equal to the liquidation preference and accrued dividends for outstanding shares of Guideline preferred stock. The transaction, expected to close in the third quarter of 2007, is subject to customary closing conditions.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above