InfoUSA Database Is Industry Leader, Arthur Andersen Says

Share this content:
InfoUSA, Omaha, NE, said yesterday that its DQI3 consumer database was found to be the overall leader in the industry among its main competitors based on the comprehensiveness and accuracy of its data, according to a blind analysis the company commissioned from accounting firm Arthur Andersen.


"For a long time infoUSA has had the premier business database, and this study confirms that we have the leading proprietary consumer database as well," Vin Gupta, chairman/CEO of infoUSA, said in a statement.


In the independent study, Arthur Andersen compared the consumer data of infoUSA, Acxiom, Equifax and Experian based on the quality and quantity of each company's data.
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above