InfoUSA confirms Rubin Response purchase

Share this content:

Database services giant infoUSA Inc. Nov. 10 confirmed the purchase of list brokerage and management firm Rubin Response Services Inc. in a deal to strengthen its presence in the Midwest.

The acquisition comes in the same year that infoUSA, Omaha, bought Mokrynskidirect, thus growing its clout in the list brokerage and management industry. Terms of the Rubin Response deal were not disclosed.

"The acquisition of Rubin Response is a continuation of infoUSA's strategy to consolidate the fragmented list brokerage and management industry and offer a one-stop solution strategy," infoUSA chairman/CEO Vin Gupta said in a statement.

Based in Schaumburg, IL, Rubin Response was founded in 1974 by Bill and Arlene Rubin, both now deceased. The couple's three daughters sold the firm after the mother's demise earlier this year.

Rubin Response - not to be confused with Adrea Rubin, a New York list brokerage and management firm - joins an infoUSA stable of formerly family-owned list services firms like Walter Karl, Edith Roman, Millard Group and Mokrynskidirect.

InfoUSA also owns Yesmail, an e-mail services provider that recently absorbed the operations of Digital Connexxions, a fresh infoUSA acquisition. Opinion Research is another company soon to join the infoUSA corporate family.

Rubin Response's operations will be integrated with list brokerage and management firm Walter Karl's. Judy Rubin, the only Rubin sister remaining with the firm, will continue to hold the president's post.

"They have a strong list brokerage group as well as list management," said Ed Mallin, president of infoUSA's Donnelley Group, Pearl River, NY. "They also have diverse clients in BTB, particularly high tech, and that fits very nicely with the product and other files that we manage. They also offer a lot of synergistic opportunities between the other list companies we own."


Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above