Inforte, Primary Knowledge Launch Provansis

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Customer intelligence consultancy Inforte Corp. formed a joint venture with software developer Primary Knowledge Inc., Irvine, CA, to develop new data analytics-based products for the insurance and healthcare industries.


The alliance, called Provansis LLC, aims to lower costs while boosting the quality of underwriting key insurance products. Such products also will help healthcare organizations improve care and guard against malpractice and fraud.


Provansis solutions use electronic prescription history data and proprietary statistical algorithms to assess risk and guide pricing.


Inforte, Chicago, has a 19 percent interest in the joint venture, with options to raise it to a majority stake.


Mickey Alam Khan covers Internet marketing campaigns and e-commerce, agency news as well as circulation for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


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