Infogroup names Das SVP of database technology

Share this content:

Infogroup has named Purandar Das chief architect and SVP of database technology, a newly-created position, Direct Marketing News has learned. Das will be responsible for developing and implementing Infogroup's database innovation strategy.

Das will oversee a team of roughly 30 employees, and his group will work collaboratively with the Infogroup product division to design and develop data technologies.

“Infogroup is a technology-enabled business,” said Clare Hart, president and CEO of the data giant. “We must have innovation around technology and around data. The technology we wrap around our data makes that data all the more useful for clients. Having a strong technologist for us is critical.”

Infogroup hired Christian Ward as SVP and head of data strategy, analytics and capabilities last month. Ward's responsibility will be to develop a data strategy concept, while Das will be responsible for implementing the strategy from a technology perspective, according to Hart.

Das most recently served as chief technology officer at Mobile Messenger. Prior to that, he was chief technology officer at Epsilon Email & Digital Solutions.

“Mobile and social are a big part of the future of data,” said Hart. “Having someone with that expertise in mobile was critically important.” 

Despite these hires, Infogroup has also had its share of paring and layoffs recently. The company sold its research branch, Opinion Research Corp. International, to Chicago-based private equity firm Lake Capital in July. The move enabled the company to shed about 400 full-time employees, or approximately 15% of its full-time workforce. The company also began a round of layoffs June 30 that reportedly cut 140 jobs.

Infogroup removed Mike Hilts, president of its interactive unit, and Tim Price, the unit's SVP of sales and marketing, from their positions in May. It also began an initiative to consolidate its disparate business units the month before.  

The company also recently appointed Mike Iaccarino chairman of the company's board of directors.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above