Infogroup cuts 40 jobs

Share this content:

Infogroup, in the midst of a company-wide rebranding initiative and sale speculation, laid off 40 employees this week.

“This new sales and business methodology will help us remove layers in the organization and get us closer to the customers and their needs,” said Lisa Olson, SVP of corporate relations at Infogroup, in a statement. She added that the cuts “impact 40 of our colleagues at all levels and locations across the organization.”

Late last year, Infogroup amended CEO Bill Fairfield's employment agreement to renew quarterly. The data company retained Evercore Partners in December 2008 to evaluate a possible sale.

In December, Infogroup began rebranding its various companies with a common name and logo to eliminate confusion in the marketplace over its many direct marketing businesses. Last month, it combined e-mail unit Yesmail and digital services art Walter Karl Interactive into one entity.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above