IMS manages Montgomery Ward buyers list

IMS List Management has been awarded oversight of the Montgomery Ward Masterfile Platinum Active Buyers list.

The file is made up of primarily female catalog buyers who have recently purchased a variety of home furnishings and accessories, apparel and fashion accessories and personal care items. The list's members have an average age of 49 and an average income of $58,000 per year.

The 348,000-universe list is available beginning at $75/M.

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