IMPACS Lands on Market Today

Share this content:
Marketing and analytic consultancy iKnowtion, which provides Fortune 1000 companies with econometric-based solutions to maximize marketing investments, today launches its new marketing optimization solution, IMPACS.


IMPACS, or Integrated Marketing Performance Using Analytic Controls and Simulation, provides a framework for companies to plan, execute and evaluate multimedia marketing strategies.


"We can offer a powerful capability [with IMPACS] that will help our clients determine where the opportunities are to grow their businesses, how to invest their dollars more effectively across media and the best ways to stimulate the desired consumer behaviors," said William E. Duffy, founder and managing director of iKnowtion, Burlington, MA.


IKnowtion's services help clients generate market demand, launch products, acquire and retain customers, increase customer value and optimize media spending.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above