IMPACS Lands on Market Today

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Marketing and analytic consultancy iKnowtion, which provides Fortune 1000 companies with econometric-based solutions to maximize marketing investments, today launches its new marketing optimization solution, IMPACS.


IMPACS, or Integrated Marketing Performance Using Analytic Controls and Simulation, provides a framework for companies to plan, execute and evaluate multimedia marketing strategies.


"We can offer a powerful capability [with IMPACS] that will help our clients determine where the opportunities are to grow their businesses, how to invest their dollars more effectively across media and the best ways to stimulate the desired consumer behaviors," said William E. Duffy, founder and managing director of iKnowtion, Burlington, MA.


IKnowtion's services help clients generate market demand, launch products, acquire and retain customers, increase customer value and optimize media spending.


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