iMarket, Strategist

Share this content:
Marketing information and analysis tool provider iMarket, Waltham, MA, started shipping its Strategist database analysis solution that lets marketers perform demographic market analysis -- including customer profiling, market-penetration analysis and reporting -- from their desktops.


The latest addition to iMarket's line of business-to-business marketing software, Strategist offers integrated business data on more than 10 million businesses. It includes an integrated match-and-analysis engine, interactive data, user-friendly interfaces, a library of report templates, drilldown capability and automatic suppression options.


According to iMarket, users will be able to analyze its database and instantly develop a penetration index for each market segment in which it has customers and learn who is responding to direct marketing campaigns. The software will let users perform customer-conversion analysis and determine which leads have become customers. The licensing fee for Strategist and the included suite of tools is $5,000.


For more information, call 800/590-0065.
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above