iMarket, Strategist

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Marketing information and analysis tool provider iMarket, Waltham, MA, started shipping its Strategist database analysis solution that lets marketers perform demographic market analysis -- including customer profiling, market-penetration analysis and reporting -- from their desktops.


The latest addition to iMarket's line of business-to-business marketing software, Strategist offers integrated business data on more than 10 million businesses. It includes an integrated match-and-analysis engine, interactive data, user-friendly interfaces, a library of report templates, drilldown capability and automatic suppression options.


According to iMarket, users will be able to analyze its database and instantly develop a penetration index for each market segment in which it has customers and learn who is responding to direct marketing campaigns. The software will let users perform customer-conversion analysis and determine which leads have become customers. The licensing fee for Strategist and the included suite of tools is $5,000.


For more information, call 800/590-0065.

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