IDG, ALC Team on Multichannel Marketing Databases
IDG handles the individual postal files that make up the postal database, while ALC, Princeton, NJ, has represented the database since its inception in 1985. The postal database has more than 3 million names.
The permission-based e-mail database is newly created by IDG and is managed in-house. It has more than 1 million opt-in e-mail addresses.
However, through the partnership, brokers and mailers can place orders for both databases through either firm.
"We want to promote integrated marketing across a very powerful IT buyer database, and we want to make it seamless for the broker or the mailer," said Deb Goldstein, president of IDG List Services, Framingham, MA.
Both files are compiled from subscribers and attendees of IDG publications and events including CIO, Computerworld, InfoWorld, ITworld.com, Network World, PC World, Linux World Conference & Expo and Macworld World Conference & Expo.
The databases are selectable by company size, job function and operating system. The postal database has a base price of $140/M, and the e-mail database is $275/M. IDG and ALC are offering 20 percent off the base price for orders placed before May 31.