IDG, ALC Team on Multichannel Marketing Databases

Share this content:
IDG List Services and American List Counsel Inc. have joined forces to offer multichannel marketing opportunities on the IDG Corporate Postal and E-Mail files, International Data Group said this month.


IDG handles the individual postal files that make up the postal database, while ALC, Princeton, NJ, has represented the database since its inception in 1985. The postal database has more than 3 million names.


The permission-based e-mail database is newly created by IDG and is managed in-house. It has more than 1 million opt-in e-mail addresses.


However, through the partnership, brokers and mailers can place orders for both databases through either firm.


"We want to promote integrated marketing across a very powerful IT buyer database, and we want to make it seamless for the broker or the mailer," said Deb Goldstein, president of IDG List Services, Framingham, MA.


Both files are compiled from subscribers and attendees of IDG publications and events including CIO, Computerworld, InfoWorld, ITworld.com, Network World, PC World, Linux World Conference & Expo and Macworld World Conference & Expo.


The databases are selectable by company size, job function and operating system. The postal database has a base price of $140/M, and the e-mail database is $275/M. IDG and ALC are offering 20 percent off the base price for orders placed before May 31.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here