Idearc makes directory enhancements

Share this content:

Idearc Media Corp., owner of and publisher of the Verizon Yellow Pages, has made several enhancements to its Verizon Yellow Pages, with the aim of making the directories more informative and easier to use.

Idearc Media has changed its restaurant section to better serve consumers and advertisers. Now called "Restaurant Dining Guide," it is enhanced to spotlight local restaurants and menus on glossy magazine-style paper. In the yellow pages industry, the word "restaurants" is the most referenced heading with a total of 1.3 billion references in 2005.

The enhancements include:

  • A new yellow pages index, so consumers can easily reference other popular headings such as shopping or plumbers;
  • The Inside Look Community Magazine, a fact-filled guide with information on must-see attractions, museums and theaters, recreation and activities, and a stadium guide;
  • Combined business and residential white pages;
  • Detailed area maps; and
  • Valuable coupons from many local businesses.

In addition, Idearc is also including a compact companion directory, sized for a glove compartment or briefcase for on-the-go use. As with the main directory, this companion piece includes listings and advertisements, a restaurant guide and money-saving coupons. According to industry research, companion directories deliver about 40 percent additional calls to advertisers.

People who prefer to use the Internet can use Superpages.comáto find local and national businesses, and to compare goods and services when they are ready to buy. received more than 2.8 billion network searches in 2006, and includes listings for more than 18 million small- to medium-size businesses in the US - 11 million of which feature enhanced content. recently refined the user and search experience with a new, simplified look and more relevant, locally focused search results. An improved mapping capability provides a bird's eye view of the locations searched.

In 2006, more than 2.8 million searches were conducted on in Ventura County. California is the most searched state on with over 122 million searches conducted in 2006.


Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above