ICOM's TargetSource Adds Video/DVD Mail-Order Buyers

Share this content:
ICOM Information & Communications Inc., a Toronto-based database marketing solutions provider, said yesterday that its TargetSource consumer responder database now has 650,000 self-reported names of video and DVD mail-order buyers.


TargetSource is a database of self-reported consumer responder information featuring 1,500 lifestyle, demographic, behavior and interest selections. The data are taken from a survey, The Shoppers Voice, which ICOM mails to 60 million households yearly. The survey generates an 18 percent response rate.


ICOM added questions about videos and DVDs in the spring 2003 Shoppers Voice, which began mailing in February. Responding to new questions on the survey, consumers said that they are mail-order buyers of videos and DVDs. In addition:


· 25 percent have home theater systems.


· 39 percent are interested in reading about entertainment.


· 64 percent own a DVD player.


· 63 percent are married.


· 44 percent have children under 17.


· 9 percent provided a confirmed opt-in e-mail address.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above