ICOM Will Resell CoolSavings Coupon Technology

Share this content:
ICOM Information and Communications Inc. will become the first reseller of CoolSavings' proprietary coupon technology solution, Chicago-based CoolSavings said yesterday.


CoolSavings' coupon technology lets companies deliver secure, print-at-home coupons from their Web sites, e-mail and online banner ads. Consumers can redeem them at their local stores.


ICOM, a supplier of communications programs for the packaged goods industry, will offer the technology to its clients, who will issue print-at-home coupons through e-mails delivered to ICOM's permission-based e-mail list of 1.5 million U.S. households.


"This partnership is a logical extension of our offline direct marketing business, which uses the TargetSource [15 million name] consumer database of in-depth information to segment consumers and allow advertisers to cost-efficiently talk to the right consumers," said Catherine McIntyre, president of ICOM. "With CoolSavings' coupon technology, we're now bringing this capability to the online world and enhancing it through added tracking features that can collect and profile information on consumer behavior and redemption and further improve our advertisers' ROI."


Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here