ICOM Adds Vacationers Segment
TargetSource is a database of self-reported information featuring 1,500 lifestyle, demographic, behavior and interest selections. The data are taken from a survey, The Shoppers Voice, which ICOM mails to 60 million households yearly.
Selects on the file include recency, geography, age, income, credit, household composition, gender, occupation, marital status, housing, ethnicity, religion and more than 250 lifestyle variables. Base price is $70/M.