ICOM Adds Vacationers Segment

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ICOM Information & Communications Inc.'s TargetSource consumer responder database now has 1.6 million self-reported family vacation travelers, the Toronto-based database marketing solutions provider said yesterday.

TargetSource is a database of self-reported information featuring 1,500 lifestyle, demographic, behavior and interest selections. The data are taken from a survey, The Shoppers Voice, which ICOM mails to 60 million households yearly.

Selects on the file include recency, geography, age, income, credit, household composition, gender, occupation, marital status, housing, ethnicity, religion and more than 250 lifestyle variables. Base price is $70/M.


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