IBM to Buy Ascential for $1.1 Billion

Share this content:
IBM Corp., Armonk, NY, said yesterday that it signed an agreement to acquire Ascential Software, a provider of enterprise data integration software, for about $1.1 billion, or $18.50 per share. The deal is to close in the second quarter.

Customers use Ascential's software to build enterprise data warehouses, power business intelligence systems, consolidate enterprise applications, create and manage master repositories of critical business information and enable on-demand data access. Ascential Software, Westboro, MA, has 3,000 customers and partners globally in financial services and banking, insurance, healthcare, retail, manufacturing, consumer packaged goods, telecommunications and government.

The acquisition complements IBM's information integration business, a key part of the company's information management efforts and a unit that produced triple-digit growth in 2004. Ascential Software also grew rapidly in 2004, with a reported 46 percent revenue increase to $271.9 million.

Ascential's ability to gather, move and enhance the quality of large amounts of data complements IBM's WebSphere Information Integrator product portfolio. WebSphere Information Integrator software lets customers centrally manage and access data stored across various structured and unstructured sources, from IBM and non-IBM vendors, in real time.

When the deal is complete, IBM will:

· Establish Ascential Software's operations as a business unit within IBM's Information Management software division, led by general manager Janet Perna.

· Incorporate Ascential technology and solutions into IBM's Information Management and Software Group offerings.

· Market and sell Ascential products through IBM's and Ascential's worldwide sales channels and business partners.

· Build upon the companies' existing partnership, which includes 550 joint customers worldwide.

Melissa Campanelli covers postal news, CRM and database marketing for DM News and To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above