IBM Debuts Vision Builder CRM Suite

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IBM Global Solutions yesterday debuted a suite of customer relationship management services.

Called Vision Builder, the service helps businesses understand the CRM services they want to achieve and the tools to measure results. It includes a customer workshop that defines the parameters of a proposed CRM program, develops an understanding of the financial and cultural effect to a business and builds the processes for successful transformation.

Vision Builder also is designed for companies already using a CRM system. The system has a set of analytical tools to assess cost reduction, revenue enhancement and other business measures.

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