HotJobs Enhances College Marketing Campaign

Share this content:
Internet recruiter HotJobs.com is adding digital photography to its college-focused marketing campaign in hopes of generating Web traffic for its new HotJobs Web page.


The campaign, in which HotJobs has targeted 75 campuses around the nation, is set to launch Jan. 29.


HotJobs worked in conjunction with Boston-based Student Advantage, a college marketing firm.


HotJobs, New York, plans to send company representatives -- student employees from Student Advantage's network of students -- to the universities to take digital photos of participating students and post them on HotJobs' college channel -- www.hotjobs.com/college. The HotJobs representatives, who the company said would be dressed in HotsJobs-branded caps and gowns, also have collected students' e-mail addresses.


The photos would be then be uploaded on the co-branded college Web page. Students can download their photos for memoirs or e-mail them to friends or family, the company said.


After the students visit the site, HotJobs would provide them with opportunities, such as links and newsletter registration forms, to browse its database of entry-level jobs and internships.


"Today's college students are tomorrow's work force," said Marc Karasu, director of advertising and marketing at HotJobs. "And this is a category that we needed to be speaking to and develop a relationship with now, not just when they're graduating."


Karasu said the traffic to the Web site would also benefit HotJobs recruiters because the students, ranging from universities such as Brown, Yale and Duke, among others, would be qualified candidates.


HotJobs aims to visit the 75 universities throughout the year, particularly targeting January, April and October because of high-traffic events, such as spring fling, homecoming and parents weekend.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above