Hooked on Phonics Doubles Online Sales With Web Analytics

Share this content:
Hooked on Phonics, an educational products company that teaches children to read, has more than doubled online sales since using HitBox Enterprise to optimize a major site redesign, WebSideStory Inc., the maker of HitBox Enterprise, said yesterday.


Hooked on Phonics (www.hop.com) uses HitBox Enterprise to better understand how visitors and customers navigate its site, including page-by-page paths they take, what content they look at and how long they stay on the site.


Hooked on Phonics uses this real-time information to clear traffic bottlenecks, cut off abandonment points and optimize conversions. Prior to using HitBox Enterprise, the company's Web site accounted for about 20 percent of overall sales. Today, the site accounts for more than 40 percent, said Mike Manning, vice president of new channels for the Santa Ana, CA-based Hooked on Phonics.


"HitBox gives us the granular, real-time information we need to design and maintain a more effective Web site," he said.


Using the actionable intelligence from HitBox Enterprise, Hooked on Phonics took several steps to improve its Web site, including:


· Reducing information overload on its home page and presenting visitors with clearer, simpler menu options.


· Incorporating strong calls to action on each page.


· Eliminating "dead zones," areas of the site with low conversion rates.


Because its site is now more effective at converting visitors, Hooked on Phonics more than doubled its online marketing budget.


"Each visitor has greater value to us now, so we spend much more on advertising," Manning said.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above