Hilton, Virgin America partner on loyalty effort

Share this content:

Hilton HHonors, Hilton Hotels' loyalty program, has partnered with airline Virgin America on a program that allows members to earn Virgin rewards points for stays at Hilton-owned hotels.

Customers can earn one point in Virgin's Elevate loyalty program for every $2 spent at a Hilton property, or a fixed number of points per night spent at a hotel with the point value varying according to the franchise. Hilton operates the Hilton, DoubleTree, Conrad, Embassy Suites and Hampton Inn brands, among others.

The program allows Hilton attract new customers and to “collectively reach out to the broader pool of travelers with an association that makes sense,” said Jeff Diskin, SVP of global consumer marketing at Hilton Worldwide.

“It's not the first time we've had a partnership like this,” he added. “We've worked with some of the other industry leading airlines on points and miles earnings exchanges, but we're really excited about this one with Virgin America because they're doing a lot of innovative things that have captured the public's attention.”

Virgin America's Elevate program has 1.1 million members. Hilton Worldwide owns 3,400 hundred hotels in 79 countries.

Virgin America began offering rewards through its Elevate frequent flyers program in October 2008. It hired Loyalty Lab for help on the project after conducting a lengthy RFP process.

Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here