Hill, Holliday Revamps CRM Division

Share this content:
Hill, Holliday, Connors, Cosmopoulos has instituted changes in its customer relationship management business. The Boston agency has renamed its MSP Group as Hill, Holliday CRM, introduced new management and boosted marketing technology offerings.


"We think that CRM is a more encompassing way of describing the full spectrum of marketing requirements our clients have than MSP," said Laurel Rossi, executive vice president of Hill, Holliday. MSP stood for Marketing and Sales Productivity.


Tony Mayo has been appointed senior vice president and general manager of Hill, Holliday CRM. Mayo previously was acting CEO of Epsilon, a database management company.


Complementing these changes is a new set of applications for companies to identify and target prospects and boost customer relationships. Specifically, the agency's Prospect Compass will use demographic overlay data along with modeling techniques to qualify leads for customer acquisition. Using this process, the agency said, companies can optimize their disparate sales channels and decide whether e-mail, telephone, direct mail, direct sales or some other channel is appropriate for prospecting.


"Clients will now be able to come to one supplier who can manage current customers and cost-effectively find prospects and, of course, be able to execute advertising and marketing programs," Rossi said.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above