Hi-Tech Publishers Pick ITworld Product for Advertisers

Share this content:
Computerworld, Network World, CXO and InfoWorld are expected to announce today that they chose ITworld.com's Lead Evaluation and Delivery System to provide the magazines' advertisers with a lead capture, tracking, reporting and analysis tool.


According to ITworld, Southborough, MA, LEADS will let advertisers gather response data from multiple marketing vehicles in one location and build integrated, response-based marketing programs for their customers and be able to show results quickly.


ITworld said advertisers can use LEADS to build registration and survey forms on the fly without major database changes. Its data-centric process is designed to enable quick development of and change to registration, polling and evaluation. The reporting tool can be used for marketing initiatives including Webcasts, white papers, microsites, newsletter subscriptions, live seminars and events.


Through the LEADS reporting tool, marketers can access and download data from registration and evaluation surveys and view aggregate audience demographics in real time, letting companies conduct quick, targeted follow-up with potential customers and tailor future outreach.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above