Helzberg Diamonds selects Epsilon for consumer database marketing

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Helzberg Diamonds has tapped marketing services provider Epsilon to handle strategic data services, adding to the firm's responsibility for consumer database marketing.

The agreement extends Helzberg's relationship with Epsilon, a subsidiary of Alliance Data Systems Corp., that began in 2007. Epsilon will continue to manage Helzberg's customer marketing database, including data management, marketing campaign planning, campaign execution and reporting. It will also support customer profiling and targeting efforts.

Epsilon will now also provide Helzberg with its TargetPlus file, which offers demographic data. This will allow the marketer to microtarget customer segments, said the companies in a statement.

Helzberg, a subsidiary of Berkshire Hathaway, operates 234 US stores and an online retail store.

“Epsilon has been an extremely valuable partner for the last few years, and we look forward to continuing to work together and evolve our marketing strategies to meet the changing marketplace,” said Beryl Raff, chairman and CEO of Helzberg Diamonds, in a statement.

A Helzberg Diamonds representative declined to give specifics about what kind of marketing campaigns it is planning or details of the agency hire.

Helzberg named Rosetta its interactive AOR in November.

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