Healthcare Marketers Can Use Sports Tie-In

Share this content:
Healthcare marketers will be able to promote their products and services through a fantasy sports league for physicians and others in pharmaceutical, biotech and other health fields.


CPRi Communications yesterday launched the Healthcare Fantasy Sports League in which healthcare professionals will be able to manage their own team of players in a given sport. They compete against colleagues nationwide in their own specialty for sports-related premiums, including tickets to national play-off/championships events, equipment, Rx-branded clothing items, memorabilia and others.


Sponsorships are available for each sports league and specialty. Sponsors will be able to customize their league Web portals to include banner ads, specialty pop-up windows and other messaging vehicles. Additionally, programs may include custom-designed e-mail marketing campaigns that reinforce brand messaging.


HFSL offers programs for most of the major sports including football, baseball, basketball, hockey and golf.


HSFL will market the program directly to pharmaceutical, biotech, medical device and e-health sponsors. In addition to league development and maintenance, HSFL will assist sponsors with physician recruitment through a variety of promotional services, including e-mail, fax broadcasts and direct mail.


Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here