Healthcare Marketers Can Use Sports Tie-In

Share this content:
Healthcare marketers will be able to promote their products and services through a fantasy sports league for physicians and others in pharmaceutical, biotech and other health fields.


CPRi Communications yesterday launched the Healthcare Fantasy Sports League in which healthcare professionals will be able to manage their own team of players in a given sport. They compete against colleagues nationwide in their own specialty for sports-related premiums, including tickets to national play-off/championships events, equipment, Rx-branded clothing items, memorabilia and others.


Sponsorships are available for each sports league and specialty. Sponsors will be able to customize their league Web portals to include banner ads, specialty pop-up windows and other messaging vehicles. Additionally, programs may include custom-designed e-mail marketing campaigns that reinforce brand messaging.


HFSL offers programs for most of the major sports including football, baseball, basketball, hockey and golf.


HSFL will market the program directly to pharmaceutical, biotech, medical device and e-health sponsors. In addition to league development and maintenance, HSFL will assist sponsors with physician recruitment through a variety of promotional services, including e-mail, fax broadcasts and direct mail.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above