HBO, TCM Join Forces for Marketing Campaign

Share this content:
AOL Time Warner cable television channels Turner Classic Movies and HBO, announced yesterday that they will team up for an affiliate marketing campaign.


The campaign is designed to attract subscribers to both channels. It will use direct mail, customizable cross-channel spots and ad slicks, bill stuffers and a radio trivia component. It will focus on TCM's 31 days of Oscar month in March and the HBO/MAX Pak, featuring fifteen channels of HBO and Cinemax.


The promotion touts TCM's March programming, which consists entirely of movies nominated for Academy Awards. It also will highlight programming available on the HBO/MAX Pak, including hit series and movies such as "Sex and the City," "The Sopranos," "Six Feet Under," "The Wedding Planner" and "Meet the Parents". HBO/MAX Pak is an all-digital multiplex package.


A secondary goal of the campaign is to drive ratings and viewership for TCM, as well as subscriptions for HBO and Cinemax. The promotion highlights the nearly 20 affiliate promotions and campaigns being offered by Turner Network Sales, the affiliate sales and marketing arm of TBS, Inc., in the first half of 2002.


Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here