Harte-Hanks to Launch Open Campaign Management Tool
R2 Touchpoint, which will be ready for delivery in April, allows users to work with other companies' database products and utility tools.
If you already have an Oracle database, for example, you can use the product without any difficulty, said Laura Naylor, director of marketing at Harte-Hanks.
The company, however, encourages its clients to use other Harte-Hanks products such as Segment, a graphical selection application that allows users to select to which group they want to promote. "It easily can select a group of people who live in New York, shop at Macy's and haven't been in the store in six months," Naylor said.
R2 Touchpoint includes wizards and spreadsheets to help minimize the steps for complex jobs such as creating a promotion, importing information to the database and developing reports to analyze post-campaign results. The interface also allows users to toggle between views to select the best mode for their skill level and project.
Naylor said Harte-Hanks will announce additional open tools within the next few weeks, including a utility and an application-oriented tool for marketers. The company is investigating a number of strategic relationships with other database marketing firms.
Harte-Hanks Data Technologies is a division of Harte-Hanks Direct Marketing in New York.