Harte-Hanks Signs Gap, Stage Stores

Share this content:
Database marketing technology provider Harte-Hanks Data Technologies announced last week that it had secured accounts with Gap Inc., San Francisco, and Stage Stores, Houston, a family apparel store chain. Terms of the agreements were not disclosed.


Harte-Hanks, Billerica, MA, will complete a customer database for two Gap divisions, Banana Republic and the new Gap Online Store (www.gap.com). Stage Stores, Palais Royal and Bealls will use Harte-Hanks' new database for marketing, customer modeling and research.


"The acquisition of these two important accounts shows the acceptance of our database tools into the retail community," said Ralph Holt, senior vice president at Harte-Hanks.


In other news, Harte-Hanks Communications Inc., San Antonio, announced that its first-quarter 1998 earnings per share increased by 125 percent, to 18 cents vs. 8 cents per share for the first quarter of 1997.


Operating revenues were $177.7 million, a 28.4 percent increase from $138 million for the same period last year. The company also reported that operating income had increased to $19.1 million, from $12.4 million for the 1997 first quarter. Net income nearly tripled, to $14.1 million from $5.9 million for the same period last year.


Also, the number of Internet transactions was up to 1.2 million, a 70 percent increase over first-quarter 1997. Harte-Hanks owns and operates shoppers that are zoned into more than 750 separate editions reaching more than 9 million households in five states every week.
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here