Harte-Hanks Prescribes Allink Xpert for Cigna Tel-Drug

Share this content:
Harte-Hanks, a direct and interactive marketing services firm, said yesterday that it will provide customer relationship management software and services to CIGNA Tel-Drug, a division of CIGNA Healthcare.

The prescription mail-order operation said the software and services will let its marketing team better understand customer behavior, market more efficiently and increase the number of consumers and pharmacists who use the Tel-Drug service.

Billerica, MA-based Harte-Hanks will provide strategic support in the actual management of the CIGNA Tel-Drug database and will leverage Allink Xpert software as the CRM solution.

Allink Xpert is database software that is designed to refine customer and response data to enable targeted, cross-channel marketing campaigns. The open-architecture incorporates Harte-Hanks comprehensive Allink Customer Data Management product, CRM and analytic expertise, and ongoing technical support with the most recent software application for data access offered by Xchange Inc. of Boston.

"The pharmaceutical industry is a highly competitive marketplace, so to compete successfully we made a business decision to market to our existing and potential customers more effectively," said Aaron Crosson, chief information officer, CIGNA Tel-Drug. "We also made the decision that to do so expediently would require the expertise of Harte-Hanks to help us eliminate the anomalies in our customer data, create truly unique customer identifiers, and assist in our efforts moving forward."

CIGNA Healthcare, with more than 8.5 million customers, has several goals for its CIGNA Tel-Drug pharmacy implementation.

An initial mission is to increase CIGNA Tel-Drug's ability to bring CIGNA pharmacy members into the mail-order business as a way to help members reduce costs when receiving their prescription drugs. Other goals include increasing customer satisfaction, providing supplemental education to customers, driving additional profits through increased incremental spending by customers and tracking customers and their behaviors.

CIGNA Tel-Drug launched in 1993. The Allink Xpert solution is in rollout phase at the company, with initial results from the implementation expected in the next two months.

Also yesterday, the Harte-Hanks Trillium Software division said that it has expanded its Global Technology Alliance Initiative with the signing of three new international resellers.

The Eniac Corp. of Venezuela, BlueDot Software AG of Switzerland and IntoDQ of The Netherlands have agreed to distribute the Trillium Software System.

Trillium Software provides customer data quality software.

Loading links....

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here