Harte-Hanks Offers Predictive Modeling Module

Share this content:
Harte-Hanks Inc., Billerica, MA, introduced M/CIS Modeling, which lets marketers integrate modeling into their use of the company's M/CIS database.


Harte-Hanks M/CIS tracks and analyzes customer interactions, behaviors and preferences to drive customer communications in mail, telephone, e-mail and other channels. The new modeling option incorporates Unica Corp.'s Affinium Model application.


According to Harte-Hanks, M/CIS Modeling saves time by building hundreds of models, testing and validating each and selecting the best one. The product includes a license for Affinium Model, one year of software maintenance for Affinium Model, two days of product training from Unica and two days of on-site consulting from Harte-Hanks.


Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here